How To Avoid A Poor SEO Campaign

  • March 23, 2021
  • General

It is a common misconception that SEO has something to do with quality content or keywords. It is not. In fact, to better understand what SEO actually is and how it works, one must have a clear understanding of what search engines are and how they function.


Simply put, SEO is the umbrella phrase for all of the various methods you could employ to make sure your site and its content appear on the first page of search results for specific keywords or phrases. The methods range from technological practices you could perform behind the scenes on your own website (sometimes referred to as off-site SEO) to more subtle user intent search queries on Google and other engines. A majority of users conduct their searches using key words or phrases that are entered into the search box of a search engine. If your site falls within the first page of any search results, then you have just created the possibility of attracting a large number of new, potentially interested users to your site.

However, there is a right way and a wrong way to implement SEO. In order to attract a large amount of new visitors to your site, you will want to concentrate on highly searched keywords or keyword phrases. Many business owners make the mistake of concentrating their SEO efforts on low volume or one-time targeted keywords such as, “motor parts” rather than longer keyword terms like, “motor parts”. While this strategy can help attract some visitors who are searching for the exact item that you are selling, it will certainly not draw in a ton of traffic. One of the top seo tips for internet marketing is to learn how to generate targeted traffic to your site by using highly searched keywords or keyword phrases.

Now that you know how to generate targeted traffic to your website with the use of highly searched keywords or keyword phrases, it is time to turn your attention to Facebook. Many business owners make the mistake of assuming that because their website is not set up on Facebook, they cannot use the social media platform to advertise their products and services. This is not true! You can use Facebook to advertise your business.

One of the top seo tips for internet marketing is to avoid creating duplicate content on your website. Google will recognize the existence of duplicate content when it sees it and will take action against your SEO efforts by removing your content. For example, if you have two versions of a given page on your site, Google will mark them as duplicate. If you try to push the search engines to list your content, you will most likely not receive your desired results. To keep your SEO efforts consistent and effective, it is best to create as few duplicate pages as possible.

Another one of the top seo tips for internet marketing is to pay close attention to your external linking. External links play an important role in Google’s ranking algorithm. This is why it is important to do your best to have as many external links pointing to your site as possible. If you have an inbound link to your website from another trusted website, this will be looked favorably upon by Google. Paying close attention to these link building tips for your seo campaign should help you make the most of your online marketing efforts.

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